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The Goal / Challenge
Rockstar Original aimed to achieve YoY revenue growth by expanding its advertising strategy through TikTok Ads.
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The Story
By utilizing TikTok’s Spark Ads, Smart+ VSA, PSA, and Carousel campaigns in 2024, Rockstar Original implemented a creative sprint framework to develop new concepts tailored to its target audience and top-performing product categories.
Through data-driven creative testing and a scalable framework, we identified, refined, and expanded winning creatives to achieve target ACoS while increasing spend and efficiency.