A tech-enabled growth marketing company.

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About us

(01)

We architect growth systems that scale & compound for today’s most disruptive fashion, apparel & lifestyle brands. Enabling you to acquire more customers, more profitably, & build lasting customer loyalty.

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Manifesto

(02)

Every brand sits in one of four buckets.

The challenge is knowing exactly which bucket you sit in, why, and what to do about it.

Our Flight Plan methodology operates at the intersection of product, finance and marketing, with a growth plan built for the stage your business is at and a predictable path to profitable growth.

Most fashion and apparel brands aren't losing because their product is bad. They're losing because their growth system is.

Challenges We Solve

The harder you push without the right architecture underneath, the more expensive the problem gets.

Fragmented, day trading approaches to channel execution. Data rich, clarity poor approaches to reporting, measurement and action.
Creative disconnected from commercial outcomes. Agencies optimising for in-platform metrics that never show up in the P&L.

Outcomes We Deliver

We transform siloed channel execution into a cohesive growth engine. Where every input is tied to a financial outcome you can actually plan around.

We replace reactive decision making with deliberate action, making growth predictable, & profit - our priority.

Profitable, scalable customer acquisition built on a system that compounds. High performing creative mapped to hero products and real marketing moments. Increasing repeat customer rates, CLTV and brand loyalty quarter on quarter.

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Manifesto

(02)

Every brand sits somewhere on this matrix. The challenge is knowing exactly where you sit, why, and what to do next.

Brands move between growing and not growing, efficient and inefficient. Market conditions can change, performance shifts with product cycles & seasonality. The biggest reason however is not external factors, it's the dat trading mentality applied to performance.

Most brands have a good product and a bad growth system. Pushing harder on the wrong architecture, making the wrong decisions through poor data interpretations. It keeps them in a perpetual loop across this matrix, and the harder they push, the more expensive and ineffective it becomes.

Most agencies day trade.
We architect profitable growth.

The difference is an omni channel, future facing strategic and executional roadmap, backed into the metrics that matter. Factoring in all historical data, your current state, and what needs to happen to move you into growing and efficient.

We plan around product drops, sell-through rates, product velocity, and contribution margin per category, aligning your marketing strategy, platform structures, and every consumer touchpoint to what your business needs to move, not just what platforms want to push.

Challenges We Solve

Fragmented, day trading approaches to growth. The harder you push without the right architecture underneath, the more expensive the problem gets.

Talk to a Strategist
Outcomes We Deliver

We transform siloed channel execution into a cohesive growth engine. Where every input is tied to a financial outcome you can actually plan around.

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Our Methodology

(03)

Our FlightPlan™ methodology

Operating at the intersection of product, finance & marketing, providing customized growth plans for the stage your business is at, creating predictable paths to profitable growth.

Operating at the intersection of product, finance & marketing, providing customized growth plans for the stage your business is at, creating predictable paths to profitable growth.

Diagnose Your Business

01

de:coded

Your marketing, product and customer data in one foundation, open to any question through ask:decoded

A growth audit with every opportunity ranked by profit impact

You get

We start inside your numbers: nMER, MER, CAC:LTV and contribution margin, read alongside sell-through, demand and inventory depth. You see where growth is available and what it is worth before a single campaign is planned.

Diagnose Your Business

01

de:coded

Your marketing, product and customer data in one foundation, open to any question through ask:decoded

A growth audit with every opportunity ranked by profit impact

You get

We start inside your numbers: nMER, MER, CAC:LTV and contribution margin, read alongside sell-through, demand and inventory depth. You see where growth is available and what it is worth before a single campaign is planned.

Diagnose Your Business

01

de:coded

Your marketing, product and customer data in one foundation, open to any question through ask:decoded

A growth audit with every opportunity ranked by profit impact

You get

We start inside your numbers: nMER, MER, CAC:LTV and contribution margin, read alongside sell-through, demand and inventory depth. You see where growth is available and what it is worth before a single campaign is planned.

Architect Your Growth System

02

de:coded

Holds the plan's targets and forecast beside your live actuals, so the plan is measured every day

Your Flight Plan, with forecast and targets agreed by marketing and finance

You get

We build your Flight Plan: a 30-60-90 day strategic and executional roadmap with a 12-month forecast. Targets and guardrails for nMER, CAC:LTV and contribution margin are set for the stage your business is at.

Architect Your Growth System

02

de:coded

Holds the plan's targets and forecast beside your live actuals, so the plan is measured every day

Your Flight Plan, with forecast and targets agreed by marketing and finance

You get

We build your Flight Plan: a 30-60-90 day strategic and executional roadmap with a 12-month forecast. Targets and guardrails for nMER, CAC:LTV and contribution margin are set for the stage your business is at.

Architect Your Growth System

02

de:coded

Holds the plan's targets and forecast beside your live actuals, so the plan is measured every day

Your Flight Plan, with forecast and targets agreed by marketing and finance

You get

We build your Flight Plan: a 30-60-90 day strategic and executional roadmap with a 12-month forecast. Targets and guardrails for nMER, CAC:LTV and contribution margin are set for the stage your business is at.

Activate Your Flight Plan

03

de:coded

Reads performance every day and sends analysis and recommendations to your strategists, who make the decisions

Execution across acquisition and retention, tracked against forecast

You get

One senior team runs growth strategy, creative strategy, paid media, email and SMS against the plan. The people who built your forecast are the people in your accounts, and every channel works to the same business objective.

Activate Your Flight Plan

03

de:coded

Reads performance every day and sends analysis and recommendations to your strategists, who make the decisions

Execution across acquisition and retention, tracked against forecast

You get

One senior team runs growth strategy, creative strategy, paid media, email and SMS against the plan. The people who built your forecast are the people in your accounts, and every channel works to the same business objective.

Activate Your Flight Plan

03

de:coded

Reads performance every day and sends analysis and recommendations to your strategists, who make the decisions

Execution across acquisition and retention, tracked against forecast

You get

One senior team runs growth strategy, creative strategy, paid media, email and SMS against the plan. The people who built your forecast are the people in your accounts, and every channel works to the same business objective.

Scale & Compound

04

de:coded

Shows what the actuals proved, so the next phase is decided on evidence

A forecast vs actual review and the decisions for the next phase

You get

Revenue, spend and performance are read against forecast by channel, region and product. Decisions are made on actuals, and each cycle informs the next phase of the plan, so growth builds on what has already been proven.

Scale & Compound

04

de:coded

Shows what the actuals proved, so the next phase is decided on evidence

A forecast vs actual review and the decisions for the next phase

You get

Revenue, spend and performance are read against forecast by channel, region and product. Decisions are made on actuals, and each cycle informs the next phase of the plan, so growth builds on what has already been proven.

Scale & Compound

04

de:coded

Shows what the actuals proved, so the next phase is decided on evidence

A forecast vs actual review and the decisions for the next phase

You get

Revenue, spend and performance are read against forecast by channel, region and product. Decisions are made on actuals, and each cycle informs the next phase of the plan, so growth builds on what has already been proven.

Our growth experts are paired with de:coded, our agentic growth OS

de:coded is the data and intelligence behind every decision your strategists make. Every data point is monitored in real time, every decision is tracked, every outcome measured - trained buy growth strategists, on real brand performance, that gets smarter with every dat point tracked & decision made.

Your strategists start each day knowing what moved, why it moved and what to do next - with every decision anchored to your flight plan, and the metrics that matter.

Putting product, finance and marketing into one intelligence layer, reading you business every day against your Flight Plan targets & forecast.

ASK:de:coded allows you to ask any question, pull any insight, provide any analysis.

Our growth experts are paired with de:coded, our agentic growth OS

de:coded is the data and intelligence behind every decision your strategists make. It is trained only on fashion, apparel and lifestyle data, and it works down to SKU level.

Putting product, finance and marketing into one intelligence layer, reading you business every day against your Flight Plan targets && forecast. Your strategists start each morning knowing what moved, why it moved & what to do next, with every decision grounded in the metrics that matter.

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Services We Provide

(04)

One ecosystem across customer acquisition and customer retention.

Growth Strategy

360 Business Audit

Financial Forecasts

Marketing Calendar Dev

KPI/Metric Establishment

360 Business Audit

Marketing Calendar Dev

Financial Forecasts

KPI/Metric Establishment

Our Growth Strategists develop & lead your Flight Plan - customized growth plans for the stage your business is at, creating predictable paths to profitable growth.

Performance Creative

Creative Strategy

Video Ad Development

Image Ad Development

Copywriting

Research

Creative Strategy

Copywriting

Video Ad Development

Image Ad Development

Research

Our creative strategy & design team produces data-driven creative that connects with your consumers & converts, powered by AI & Motion Analytics, mapped to hero products & marketing moments.

Media Buying

Meta

Budget Mgmt

TikTok

Audience Targeting

Google

Creative Optimization

Campaign Design

Meta

Google

Budget Mgmt

Creative Optimization

TikTok

Campaign Design

Audience Targeting

Best in class media buying across Social, Search, CTV, harnessing the power of AI & Machine Learning to create, capture & convert demand.

Retention & Lifecycle Marketing

Lifecycle Strategy

Creative Consulting

Email Design

Tech Set Up

Copywriting

Lifecycle Strategy

Tech Set Up

Creative Consulting

Email Design

Copywriting

Capture & convert more subscribers, drive more sales, increase CLTV & build lasting customer loyalty. Full funnel email & SMS marketing programs including strategy, execution & design.

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Selected work

(05)

Success stories from our clients.

Work we're proud of, for brands we love.

Kevin Diez

“Great communication, and even better results! We have been working with Flight Performance for just about 6 months now, and they have been incredible with helping us scale our brand! Highly Recommend!”

Kevin DiezFounder & CEO of Controlled Insanity
Kevin Diez

“Great communication, and even better results! We have been working with Flight Performance for just about 6 months now, and they have been incredible with helping us scale our brand! Highly Recommend!”

Kevin DiezFounder & CEO of Controlled Insanity
Kevin Diez

“Great communication, and even better results! We have been working with Flight Performance for just about 6 months now, and they have been incredible with helping us scale our brand! Highly Recommend!”

Kevin DiezFounder & CEO of Controlled Insanity

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Why us

(06)

No B team. Ever.
Boutique by design.
Operating as an extension of your in-house team.

Our vertical expertise sets us apart. We hire growth experts and pair them with cutting-edge tech, to make the right decisions, faster.

Executional in 2 weeks.

We don't spend months "onboarding." By end of week two, we're deep in your business — financials, channel data, creative — and the plan is already in motion.

Scalable Systems.

Systems, not campaigns. We build growth infrastructure that compounds. Each phase of the Flight Plan feeds the next — so your unit economics get stronger every quarter, not just your ad account.

Your growth partner, not a vendor.

We don't operate on deliverables. We operate on outcomes. When the business needs something, we move — no scope negotiations, no change orders, no waiting in a ticket queue.

Official partners of the leading tech and marketing platforms

Business results over in-platform performance.

P&L-level strategy, SKU-level intelligence. We measure contribution margin, MER, nMER, ACoS, CLTV and repeat rate.

Your growth partner, not a vendor.

We don't operate on deliverables. We operate on outcomes. When the business needs something, we move — no scope negotiations, no change orders, no waiting in a ticket queue.

Your growth partner, not a vendor.

Proactive daily updates

Clarity over complexity

Daily slack comms & weekly calls

Quarterly partnership reviews

Real time reporting dashboards

Executional in 2 weeks.

We don't spend months "onboarding." By end of week two, we're deep in your business — financials, channel data, creative — and the plan is already in motion.

Scalable Systems.

Systems, not campaigns. We build growth infrastructure that compounds. Each phase of the Flight Plan feeds the next — so your unit economics get stronger every quarter, not just your ad account.

Your growth partner, not a vendor.

We don't operate on deliverables. We operate on outcomes. When the business needs something, we move — no scope negotiations, no change orders, no waiting in a ticket queue.

Official partners of the leading tech and marketing platforms

Business results over in-platform performance.

P&L-level strategy, SKU-level intelligence. We measure contribution margin, MER, nMER, ACoS, CLTV and repeat rate.

Official partners of the leading tech and marketing platforms

Your growth partner, not a vendor.

Proactive daily updates

Clarity over complexity

Daily slack comms & weekly calls

Quarterly partnership reviews

Real time reporting dashboards

Executional in 2 weeks.

We don't spend months "onboarding." By end of week two, we're deep in your business — financials, channel data, creative — and the plan is already in motion.

Scalable Systems.

Systems, not campaigns. We build growth infrastructure that compounds. Each phase of the Flight Plan feeds the next — so your unit economics get stronger every quarter, not just your ad account.

Ways of working

Proactive daily updates

Clarity over complexity

Daily slack comms & weekly calls

Quarterly partnership reviews

Real time reporting dashboards

Official partners of the leading tech and marketing platforms

Business results over in-platform performance.

P&L-level strategy, SKU-level intelligence. We measure contribution margin, MER, nMER, ACoS, CLTV and repeat rate.

Your growth partner, not a vendor.

We don't operate on deliverables. We operate on outcomes. When the business needs something, we move — no scope negotiations, no change orders, no waiting in a ticket queue.

Your growth partner, not a vendor.

Proactive daily updates

Clarity over complexity

Daily slack comms & weekly calls

Quarterly partnership reviews

Real time reporting dashboards

Always on, always accountable.

Proactive daily updates

Clarity over complexity

Daily slack comms & weekly calls

Quarterly partnership reviews

Real time reporting dashboards

Official partners of the leading tech and marketing platforms

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FAQs

(08)

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FAQs

(07)

How We Work.

Answers to common questions about our process, services, and ways of working.

1. What kind of clients do you work with?
icon

We work with 7 figure + brands, founder lead teams, & full marketing departments. The common thread - we work exclusively with fashion, apparel & lifestyle brands allowing us to truly understand the nuances of how to profitably grow brands in these vertical.

2. What services do you offer?
icon

Our core services include growth strategy, creative strategy, ad development, media buying, retention, lifecycle marketing strategy & full email design. We often work across multiple touchpoints to ensure consistency and cohesion in everything we do, falling under two distinct capabilities/outcomes: customer acquisition and/or customer retention

3. What is your pricing model?
icon

We price based on our capabilities. Customer Acquisition & Customer Retention. There is a discounted fee for both. Customer Acquisition includes growth strategy, performance creative, media buying, ad development. Customer Retention includes 360 email/sms strategy, email design, deployment. The full scopes and fee structures are listed above.

4. What makes Flight Performance different?
icon

We are top heavy by design. We have no B team. Our goal is to be the best, not the biggest, which means we go deep with every client. That shows up not only in our results, but in the service and experience our clients have with us. We aim to be your growth partner, not a vendor or service provider.

5. Where is your team based?
icon

We have teams in LA, Miami, Manchester UK, and Asia. We manage clients across the globe, operating in US, UK, EU, Asia, and AUS markets. Our communication strategy is set up to support this global footprint.

6. Do you accept one off projects?
icon

We typically take on full-scope projects to ensure cohesion and quality. However, if you have a smaller need that aligns with our approach, we’re open to discussing it.

7. How many creative concepts or revisions do you provide??
icon

As many as it takes to achieve the outcomes we are looking to deliver. We do not price ourselves or operate on a deliverable basis. We deliver outcomes. We price ourselves and operate in a way that allows for fluidity therefore in what is required tob achieve those outcomes.

1. What kind of clients do you work with?
icon

We work with startups, established brands, founder lead teams, & full marketing departments. The common thread - we work exclusivley with fashion, apparel & sports brands allowing us to truly understand the nuances of how to profitably grow brands in this vertical.

2. What services do you offer?
icon

Our core services include growth strategy, creative strategy, ad development, media buying, retention, lifecycle marketing strategy & full email design. We often work across multiple touchpoints to ensure consistency and cohesion in everything we do, falling under two distinct capabilities/outcomes: customer acquisition and/or customer retention

3. What is your pricing model?
icon

We price based on our capabilities. Customer Acquisition & Customer Retention. There is a discounted fee for both. Customer Acquisition includes growth strategy, performance creative, media buying, ad velopment. Customer Retention includes 360 email/sms strategy, email design, deployment. The full scopes and fee structures are listed above.

4. What makes Flight Performance different?
icon

We are top heavy by design. We have no B team. Our goal is to be the best, not the biggest, which means we go deep with every client. That shows up not only in our results, but in the service and experience our clients have with us. We aim to be your growth partner, not a vendor or service provider.

5. Where is your team based?
icon

We have teams in LA, Miami, Manchester UK, and Asia. We manage clients across the globe, operating in US, UK, EU, Asia, and AUS markets. Our communication strategy is set up to support this global footprint.

6. Do you accept one-off projects or is it all retainer based?
icon

We typically only take on retainer based agreements, the minimum engagement term is 3 months.

7. How many creative concepts do you produce for clients?
icon

As many as it takes to achieve the outcomes we are looking to deliver. We do not price ourselves or operate on a deliverable basis. We deliver outcomes. We price ourselves and operate in a way that allows for fluidity therefore in what is required tob achieve those outcomes.

1. What kind of clients do you work with?
icon

We work with 7 figure + brands, founder lead teams, & full marketing departments. The common thread - we work exclusively with fashion, apparel & lifestyle brands allowing us to truly understand the nuances of how to profitably grow brands in these vertical.

2. What services do you offer?
icon

Our core services include growth strategy, creative strategy, ad development, media buying, retention, lifecycle marketing strategy & full email design. We often work across multiple touchpoints to ensure consistency and cohesion in everything we do, falling under two distinct capabilities/outcomes: customer acquisition and/or customer retention

3. What is your pricing model?
icon

We price based on our capabilities. Customer Acquisition & Customer Retention. There is a discounted fee for both. Customer Acquisition includes growth strategy, performance creative, media buying, ad development. Customer Retention includes 360 email/sms strategy, email design, deployment. The full scopes and fee structures are listed above.

4. What makes Flight Performance different?
icon

We are top heavy by design. We have no B team. Our goal is to be the best, not the biggest, which means we go deep with every client. That shows up not only in our results, but in the service and experience our clients have with us. We aim to be your growth partner, not a vendor or service provider.

5. Where is your team based?
icon

We have teams in LA, Miami, Manchester UK, and Asia. We manage clients across the globe, operating in US, UK, EU, Asia, and AUS markets. Our communication strategy is set up to support this global footprint.

6. Do you accept one off projects?
icon

We typically take on full-scope projects to ensure cohesion and quality. However, if you have a smaller need that aligns with our approach, we’re open to discussing it.

7. How many creative concepts or revisions do you provide??
icon

As many as it takes to achieve the outcomes we are looking to deliver. We do not price ourselves or operate on a deliverable basis. We deliver outcomes. We price ourselves and operate in a way that allows for fluidity therefore in what is required tob achieve those outcomes.