The Creative Strategist is the senior creative owner of client performance, leading creative strategy end-to-end for assigned clients. This role is responsible for designing, owning, and evolving each client’s creative strategy across the full funnel, from top-of-funnel acquisition through retention. The Creative Strategist translates growth objectives, customer insights, and brand guidelines into clear creative angles, briefs, and testing roadmaps, then guides our in-house design team to produce high-performing, on-brand creative that drives measurable results. You work hand-in-hand with the Growth Strategist, the client, and our internal design team to ensure every concept is both visually compelling and built to perform. You are the client’s primary creative advisor and the internal “source of truth” for what we make, why we make it, and how creative performance is measured.
About Flight Performance
At Flight Performance, we partner with ambitious DTC brands to accelerate profitable growth. We work with fashion, apparel, and lifestyle leaders to acquire more customers, more profitably, at greater scale, while building long-term brand equity and loyalty. We are a performance-led, strategy-first agency. We move fast, think deeply, and obsess over business outcomes. Our team operates at the intersection of data, creative, and execution, constantly evolving our approach as the market and platforms change.
Core Responsibilities
1. Creative Strategy Ownership
Own the end-to-end creative strategy for assigned clients across the full funnel.
Develop and maintain creative roadmaps, testing plans, and concept pipelines.
Define creative angles, messaging hierarchies, and format strategy across paid social and supporting channels.
Build and present creative strategies, testing roadmaps, and performance reviews to clients.
Act as a trusted senior creative advisor, guiding decisions with clarity and confidence.
2. Full-Funnel, High-Performing Creative
Conceptualize and direct high-performing ad creative across Meta, TikTok, and emerging platforms.
Translate growth objectives, customer insights, and product priorities into clear creative briefs.
Ensure creative spans the full funnel — from prospecting and hooks through consideration and retention.
Develop concepts that are on-brand, platform-native, and anchored to performance outcomes, not just aesthetics.
3. Analytics, Testing & Optimization
Analyze creative performance to identify winning angles, formats, and bottlenecks.
Design and run structured A/B tests on hooks, concepts, and creative elements to improve performance.
Monitor creative against KPIs and iterate quickly based on signal and learnings.
Maintain a creative learning library so insights compound across clients and campaigns.
4. Brand & Design Enablement
Partner with our in-house design team to bring concepts to life with strong, on-brand execution.
Write clear, actionable briefs that set designers and content creators up to deliver.
Safeguard brand consistency while pushing creative that performs.
Collaborate with internal and external resources to prioritize and ship creative efficiently.
5. Collaboration & Commercial Growth
Work closely with Growth Strategists to ensure creative aligns with channel roles, offers, and growth priorities.
Partner directly with clients to align on brand, direction, and creative performance.
Support new business through creative audits, opportunity analysis, and strategic pitches.
Share emerging creative trends, platform changes, and performance insights with clients and internal teams.
Success Metrics (How You’re Measured)
Creative performance against defined targets (CTR, hook rate, CPA/CAC contribution, and ROAS impact).
Win rate and velocity of creative testing and new concept development.
Quality, consistency, and on-brand execution of creative output.
Client satisfaction and confidence in creative direction.
Internal alignment with growth and design teams, and clarity of briefs.
How This Role Works With Others
Partners closely with Growth Strategists to align creative with channel strategy and growth objectives.
Works directly with the client to align on brand, direction, and creative performance.
Leads and enables the in-house design team to execute high-performing, on-brand creative.
Collaborates with Media Buyers to ensure creative is launched, tested, and read correctly.
What We’re Looking For
4+ years experience in performance creative, ideally within DTC fashion, apparel, or lifestyle.
Proven track record of concepting high-performing paid social creative on Meta and TikTok.
Strong analytical fluency — able to read creative performance data and translate it into the next iteration.
Experience writing creative briefs and directing designers and content creators.
Sharp eye for brand, with the discipline to balance brand integrity and performance.
Confident, clear communicator with strong client-facing presence and presentation skills.
Comfortable operating in fast-paced, high-ownership environments.
Strong async communication skills using Slack and project management tools.
Why Join Flight Performance
Work directly with ambitious, high-growth DTC brands.
Own strategy end-to-end, from planning through execution.
High-impact role with visibility and influence across the business.
Join a performance-obsessed team where your thinking materially shapes outcomes.