The Growth Strategist is the senior strategic owner of client growth.
This role is responsible for designing, owning, and evolving each client’s growth strategy across acquisition, retention, creative, and measurement. The Growth Strategist translates business objectives into clear financial targets, channel roles, budgets, and execution roadmaps, then guides internal teams to deliver against them.
You are the primary strategic advisor to the client and the internal “source of truth” for how growth should happen, why decisions are being made, and how success is measured.
About Flight Performance
At Flight Performance, we partner with ambitious DTC brands to accelerate profitable growth. We work with fashion, apparel, and lifestyle leaders to acquire more customers, more profitably, at greater scale, while building long-term brand equity and loyalty. We are a performance-led, strategy-first agency. We move fast, think deeply, and obsess over business outcomes. Our team operates at the intersection of data, creative, and execution, constantly evolving our approach as the market and platforms change.
Core Responsibilities
1. Strategic Ownership
Own the end-to-end growth strategy for assigned clients.
Develop and maintain financial forecasts, budgets, and pacing plans.
Define channel roles and investment logic across paid media, retention, and supporting channels.
Build and present Flight Plans, quarterly roadmaps, and strategic updates to clients.
Act as a trusted senior advisor, guiding decision-making with clarity and confidence.
2. Performance & Growth Strategy
Own customer acquisition strategy across Meta, Google, TikTok, and emerging channels.
Set and manage performance targets including nMER, blended MER, CAC, payback period, and LTV.
Translate business goals into clear execution priorities for media, creative, and retention teams.
Define product focus, offer strategy, and marketing moments in alignment with inventory, margin, and seasonality.
Ensure growth decisions are anchored to contribution and profitability, not surface-level ROAS.
3. Analytics, Measurement & Optimization
Analyze funnel performance to identify bottlenecks and opportunities across acquisition and retention.
Monitor performance against forecasts and guardrails, adjusting strategy as needed.
Evaluate attribution, incrementality, and measurement frameworks to improve signal quality.
Partner with reporting and analytics resources to ensure clients understand performance at a business level.
4. Creative & CRO Enablement
Partner with Creative Strategists to shape creative angles, briefs, and testing roadmaps.
Ensure creative strategy aligns with customer insights, product priorities, and growth objectives.
Recommend CRO and PDP optimizations to improve conversion efficiency.
Collaborate with internal and external resources to prioritize and implement improvements.
5. Collaboration & Commercial Growth
Lead cross-functional collaboration with media buyers, creative strategists, and retention specialists.
Support new business through audits, opportunity analysis, and strategic pitches.
Identify and recommend upsell opportunities (email/SMS, CRO, creative, additional channels) where they drive real value.
Share emerging trends, platform changes, and performance insights with clients and internal teams.
Success Metrics (How You’re Measured)
Client performance against defined targets (Revenue, nMER, MER, ACoS, CAC, and contribution margin).
Accuracy and quality of forecasts and budget pacing.
Client retention, satisfaction, and confidence in strategy.
Internal team alignment and execution clarity.
Ability to surface and act on growth opportunities proactively.
How This Role Works With Others
Works closely with Media Buyers to translate strategy into execution.
Partners with Creative Strategists to build and evolve creative systems.
Aligns with Retention and Lifecycle teams on LTV and repeat growth.
Collaborates with Client Success to ensure communication, cadence, and delivery are tight.
What We’re Looking For
5+ years experience in DTC performance marketing, ideally within fashion, apparel, or lifestyle.
Deep expertise across Meta, Google, TikTok, with a clear POV on channel roles and scaling.
Strong financial and analytical fluency across CAC, MER, nMER, LTV, and payback periods.
Proven experience building forecasts, budgets, and growth roadmaps.
Experience managing multi-million-dollar ad spend.
Confident, clear communicator with strong client-facing presence.
Comfortable operating in fast-paced, high-ownership environments.
Strong async communication skills using Slack and project management tools.
Why Join Flight Performance
Work directly with ambitious, high-growth DTC brands.
Own strategy end-to-end, from planning through execution.
High-impact role with visibility and influence across the business.
Join a performance-obsessed team where your thinking materially shapes outcomes.