Ghost Golf.

Scope

Founded in 2020 by Andy Nalla, Ghost Golf is a premium golf gear brand.

Founded in 2020 by Andy Nalla, Ghost Golf is a premium golf gear brand.

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Client

Ghost Golf

Ghost Golf

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Year

2024-Present

2024-Present

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Challenge

(01)

We redesigned the digital experience around clarity and ease.

The refreshed interface uses thoughtful spacing, subtle motion, and a calming palette to reflect the restful focus of the brand. We also refined typography and iconography to feel lighter, more intentional, and cohesive.

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Solution

(02)

The Oura team saw increased engagement and improved onboarding clarity post-launch.

The result is a website that feels as thoughtful and well-being-focused as the product itself—calm, functional, and distinct.

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Conclusion

(03)