Represent.

Scope

Founded in 2011, Represent is a British luxury fashion label.

Founded in 2011, Represent is a British luxury fashion label.

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Client

Represent

Represent

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Year

2025-Present

2025-Present

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Challenge

(01)

Lune was building a mental wellness app but lacked a clear visual direction.

The early interface felt clinical and didn’t evoke the calming experience they were aiming to create.

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Solution

(02)

We developed a soft, serene visual system with a warm palette, rounded iconography, and a clean layout framework.

Subtle motion and sound cues were introduced to enhance emotional connection without distraction.

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Conclusion

(03)

Lune’s reimagined interface improved onboarding and daily use engagement.

Users described the app as “inviting” and “centering,” and retention rose steadily after the visual update.